The Irish bookmaker Paddy Power has made a content deal with the Isle of Man-based start-up slots developer Red Tiger Gaming. According to the partnership agreement, the betting operator will have the games of Red Tiger available for customers of its website.
Under the terms of the deal, Red Tiger will have its gaming content, including casino table games, virtual slots machines, progressive jackpots innovations and Smart Spins bonus engine application offered at the Paddy Power website.
The Commercial Director of the UK-based start-up Giles Potter confirmed of the deal and shared that the entire team of Paddy Power had responded brilliantly over the integration process. He also revealed that the two companies cooperated in order to customise some of the Red Tiger’s platform features in order to bring the best quality of their games and promotional tools to the customers base.
Mr. Potter also shared that it was a great pleasure for the entire team of Red Tiger to work in collaboration with Paddy Power and the rest of its customers to make qualitative and innovative marketing solutions that would be complementary to their gaming offerings.
The first Red Tiger game to go live on Paddy Power’s website last week was Lucky Wizard. The game quickly provoked the Irish operator’s users who generated over a million spins over the first weekend of its existence as part of the Irish company’s offerings.
The Head of Paddy Power Games and Betfair Arcade department – Mike Phelan – commented on the deal, saying that the Red Tiger Lucky Wizard’s launch was truly amazing and had turned out to be a great success. Mr. Phelan revealed that the great level of interest towards the newly-released game had eclipsed anything that they had ever seen at the company.
He shared that the betting operator’s Board found the numbers “phenomenal” and explained that everyone were very excited to see what impact would the new addition have at Paddy Power, knowing the fantastic performance of Red Tiger on the company’s Betfair brand.
Earlier this year, the Isle of Man-based casino and gaming software supplier launched its Deadline Jackpots product with Paddy Power’s brand Betfair. The theme of the gaming offerings was especially related to Euro 2016 and the latter turned out to be a great success.
- Author
Olivia Cole
